Changing the Way Shoes are Made

Under Armour has made an analogy that I have never heard before:  A shoe that acts as a bra for your feet.  The senior creative director of footwear says that the company is “changing the way footwear is made”.  The Speedform is not made in a footwear factory.  These seamless shoes that are said to be made to the anatomy of the foot are manufactured in a bra factory in China.

 

This is possibly the start of a new feel and fit for running shoes.  The current models are for racing, but more cushioned versions and planned for the future.

I have no opinion on these shoe at this time and as always I advise caution.  The current model is akin to a minimalist shoe so if you have an unstable foot these are not for you.

If you are interested to read more on these shoes, here is an article:

http://gizmodo.com/speedform-under-armour-has-built-a-bra-for-your-feet-510120541